BUILDING HIGH-CONVERTING, PREDICTABLE AD SYSTEMS
Ads that actually bring you revenue
Hassan Rashid is a growth partner focused on turning your
ad spend into real, scalable results.
I build performance systems on Google and Meta that generate consistent leads, lower
your cost per acquisition, and grow your business the right way.
Book a Free Audit
SELECTED WORK
Recent wins that still have my clients coming back
E-Commerce Brand — Lead Gen Overhaul
Scaling a Struggling Ad Account
Google Ads • Meta Ads • Funnel Optimization
Rebuilt the entire campaign structure from scratch, fixed conversion tracking, and cut cost per lead in half within 30 days.
This client came to me with an ad account bleeding money and zero clarity on what was working. Their cost per acquisition was nearly three times what it should have been, and their landing page was quietly killing every campaign they ran. I went in, audited everything, identified the exact points where budget was being wasted, and redesigned the entire funnel strategy. New campaign structure, tighter audience targeting on Meta, high-intent keywords on Google, and a landing page that actually matched what the ads were promising. Within the first month, cost per lead dropped significantly and lead quality went up. By month two, they were scaling with confidence for the first time.
ABOUT
Meet the person behind your next best campaign
I'm Hassan, a performance marketer obsessed with one thing — making your ad spend actually work. Over the past few years I've helped local businesses, e-commerce brands, and service companies stop wasting budget and start generating leads they can close.
I don't run campaigns from a checklist. I look at your full funnel, find what's broken, fix it, and build a system that scales. No account managers, no middlemen — you work directly with the person doing the actual work.
SKILLS
Google Ads • Meta Ads • Lead Generation • Funnel Optimization • Conversion Tracking • Account Scaling
EXPERIENCE
Independent Growth Partner Hassan Rashid
Hassan Rashid — Growth & Performance
Performance Marketing Specialist Agency
Paid Media & Campaign Management
Paid Ads Manager E-Commerce Brand
Ad Buying & Conversion Optimization
Currently
2023–25
2020–22
PROCESS
A clear, no-fluff way to grow your revenue
Every engagement starts with a deep audit and ends with a system that runs. You always know what's happening, what's working, and what's next.
STEP 1
Define the vision
We clarify your goals, audience, and what 'good' looks like for you. This gives us a shared direction before any design work begins.
STEP 2
Map the foundations
I translate the strategy into moodboards, references, and directions. You pick a path, and we refine it together
STEP 3
Design the system
Logo, typography, colour, imagery, layouts — everything is built as a cohesive system so your brand looks consistent
STEP 4
Apply and refine
We test the system on real assets: key pages, packaging, slides, or social content. Feedback is folded in until it feels just right.
STEP 5
Deliver and support
You receive organised files, usage guides, and templates. Need help rolling it out? I can stay involved as a design partner
SERVICES
What I can help you create
I work with brands at launch, rebrand, or "we've outgrown our look" moments. Projects are tailored, but most fall into these service areas:
Brand Identity
From logo to full visual language: typography, colour palette, layout rules, and brand guidelines that keep everything consistent and recognisable.
Digital & UI Design
High-fidelity web and product interfaces designed with clarity and usability in mind, ready for handoff to your development team.
Packaging & Print
Labels, boxes, inserts, and physical touchpoints that feel as considered as your product — including print-ready files and mockups.
Launch & Content Design
Social templates, pitch decks, campaign visuals, and ad creatives so your new identity shows up beautifully from day one.
Not sure where to start? Book a consultation to talk through scopes and timelines.
MORE WORK
Additional projects worth exploring
Nexus Labs
Tech Startup Branding
Brand Identity • Digital Design • Pitch Materials
Abstract geometric identity with bold typography for a developer tools company. Created logo system, digital guidelines, and pitch deck templates for Series A fundraising.
Canvas Magazine
Editorial Design System
Editorial Design • Typography • Layout Systems
Sarah specializes in digital product design and user research. She translates complex requirements into clean, intuitive interfaces that users actually enjoy.
Zenith Wellness
Luxury Spa Brand Identity
Brand Identity • Interior Design • UI/UX
Refined brand system with organic shapes and elegant typography for a premium wellness studio. Deliverables included signage, treatment menus, and digital booking interface.
"Alex translated our messy ideas into a visual identity that actually reflects who we are. The process felt calm, clear, and surprisingly fast."
Jona Carter
Founder, EcoLux
"The new brand system changed how we show up in every pitch. Our deck finally looks as polished as the product we're selling."
Sofia Toms
Co-Founder, GreenK Studios
"We came in with an outdated logo and no guidelines. We left with a full toolkit that our whole team can use without second-guessing."
Richard Lee
Creative Director, UrbanRoots
CLIENT REVIEWS
Real feedback from teams I've partnered with
180+
Design projects completed
96%
Client satisfaction rate
8+
Years of experience
ANWERS
Common questions, clear answers
What services do you provide?
I focus on brand identity, digital design, packaging, and launch visuals. Most projects combine several of these into one clear, focused engagement.
How does working together usually start?
We begin with a short call to understand your goals, timeline, and fit. If it feels right, I'll follow up with a proposal and scope.
How long does a project take?
Simple identity refreshes can take 2–3 weeks. Full brand systems with multiple applications usually run 4–8 weeks, depending on complexity and feedback speed.
Do you offer revisions?
Yes. Each project includes structured feedback rounds so we can refine the work together without endless back-and-forth.
What types of clients do you work with?
I collaborate with early-stage startups, established brands, and independent creators who value good design and clear communication.
What is your pricing structure?
Projects are priced per scope, not per hour. After our initial conversation, I'll outline options so you can choose the level that fits your needs and budget.
Can you work with my existing logo or brand?
Absolutely. We can extend or refine your current identity — tightening the system, updating applications, and creating guidelines.
LET'S WORK TOGETHER
Ready to give your brand its next chapter?
If you're planning a launch, a rebrand, or simply need a design partner who cares about the details, I'd love to hear what you're working on. Share a bit about your project and I'll get back to you with next steps.